Back in the 00’s, when I was in my early 20’s ….
Me: Geez why do I suddenly feel so old?
Inner Me: Umm…cause it’s 2017 and that was over a decade ago, you old geezer.
Me: Thanks, Inner Me. I appreciate your daily reality check. (Goes to cry in the shower)
Anyways, as I was saying. Back in my early 20’s, Stila used have a series of palettes, which contained an eyeshadow and blush combo, that was built around a theme. Like, Summer in the Hamptons or Striking in South Beach. All these palettes also had a cute, model type cartoon girl in the midst of some activity (i.e. rollerblading down Ocean Drive), dressed super trendy and looking like everything I wanted to be at that time: thin and beautiful with perfect hair.
She had many looks and came from different parts of the world, but she was known simply as the Stila Girl. I used to go to Sephora and swatch the palettes every time a new one would debut and drool over how cool I would look taking out this thin wallet type palette for a touch up when I went out with girlfriends.
To be honest, I don’t remember if the pigmentation was any good or if the colors lasted all day, but the Stila Girl was the only persuasion I needed to shell out my hard earned money. She was like the Instagram Model of the day. If she looked like she was having the time of her life on that cover, then I wanted buy it, because she obviously knew better than I did.
I mean, don’t we all roller skate on South Beach in a blue romper in 90 degree weather? Forget the humidity and chafed thighs. You won’t be bothered with that looking like you do in your smoky blue eye.
I think it was sometime around 2011 that Stila dropped the Stila Girl. Not surprising, that’s when I stopped buying Stila. I’m not saying that their quality declined , but the Stila Girl reminded me of my youth. Of the good ole days, when I was young and had the metabolism of an Olympian. I know if she was real, Stila Girl is probably married now, with a few kids. Probably blogging and doing the school drop off looking super chic in skinny jeans and cool v neck. Her hair, perfectly balayaged and in beachy waves. I still want to be her.
So Stila, if you are reading this, consider bringing back the Stila Girl. I know that there others like me that would spend money for the opportunity to relive their past a bit.